My Virtual Model

My Virtual Model Inc., which now employs about a hundred people, has been setting the standard for virtual identity since 2000, thanks to its innovative products like virtual changing rooms, models to personalize and share online, simulators for home decorating, as well as virtual weight loss applications.

Its latest product BrandME, I am the brand lets users display several brands in their virtual wardrobe and post them on their personal page where visitors can comment on them. The company has many clients in the retail trade, fashion and beauty industries, such as Sears, H&M, Adidas, Speedo, Levi Strauss & Co., and is associated with portals and virtual social networks such as Facebook, MySpace, iVillage.com and gURL.

Mission

To create the standard for Virtual Identity

World leader in virtual identity
Human 3D avatars
Innovator in personalized shopping
Believable 3D visualization
Social shopping interoperability
Content management & digitization services

Company Background

My Virtual Model Inc. has set the standard for online apparel shopping. Two core technologies—My Virtual Model™ Dressing Room and My Fit—enable consumers to "try on" clothes on the Internet. The year 2002 saw the introduction of a third product, My Virtual Model Imail™. This innovative marketing tool offers a unique, fun and simple interactive MVM Dressing Room integrated in an e-mail.

For merchants, deploying My Virtual Model technology improves bottom-line profitability by increasing revenues while cutting costs. Shoppers using My Virtual Model solutions spend more, buy more and return far fewer items—resulting directly in reduced shipping and handling costs.

My Virtual Model Inc. was co-founded by Louise Guay, Ph.D., and Jean-François St-Arnaud. In 1993, the two entrepreneurs joined forces to build one of Canada's leading multimedia agencies, Public Technologies Multimedia Inc. (PTM). The first release of My Virtual Model in 1997 was a major breakthrough in online customer service. In 2000, PTM became My Virtual Model Inc., in recognition of the company's focus on the online apparel shopping market.